- ΧΟΡΗΓΟΙ
- ΧΟΡΗΓΟΣ ΦΙΛΟΞΕΝΙΑΣ
- ΧΟΡΗΓΟΣ CATERING
- CONFERENCE EXPERIENCE SPONSOR
Σάββατο, 24 Οκτωβρίου 2020
To πρόγραμμα του συνεδρίου
Τρίτη, 17 Οκτωβρίου 2017
08:30 - 09:30
Καφές – Εγγραφές
09:30 – 09:40
Εισαγωγή
09:40 – 11:00 Session 1: The Role of Design in Business
Opening keynote
"Driven Innovation: the emperor’s new clothes or a fundamental business shift"
Iain Aitchison, Consultant, Educator and Strategic Advisor on Design and Innovation Management
"How to Win by Design: 10 Lessons from the Frontlines"
Surya Vanka, Director of User Experience, Microsoft
Q&A με τον Iain και τον Surya
11:00 – 11:30
Coffee Break
11:30 – 13:15 Session 2: The Agency Perspective
"The Truth about 'Empathy' in Design, and how it can help Innovate"
Linn Vizard, Senior Associate, Service Design, Bridgeable
"Brand Experience is what counts, it's what's remembered"
Oli Shaw, Creative Direction & Strategy, Designit
"Making Innovation a Reality – a practical approach to driving results"
Dom Graveson, Managing Consultant, EY Seren
Q&A με την Linn, τον Oli και τον Dom
13:15 – 14:00
Lunch Break
14:00 – 15:30 Session 3: The Greek Market
"Design Thinking in Practice: The Greek Experience"
"From Design Thinking to Design Doing"
Κατερίνα Καραγιάννη, Director, UXlab
"Inside out, UX in digital products"
Anthony Kyriazis, Creative Services Director,Tribal Worldwide Athens
"Creating Customer – Centricity via innovation – Sharing Practices & Learnings"
- Γιώργος Κατσουράνης, Διευθύνων Σύμβουλος, Κέντρο Βιώσιμης Επιχειρηματικότητας Εξέλιξη, Όμιλος Τράπεζας Πειραιώς
- Σοφία Ρηγοπούλου, Project Manager, Καταθετικά & Επενδυτικά Προϊόντα, Τράπεζα Πειραιώς
Panel Discussion
"Applying Design Thinking to your Business: Challenges & Learnings"
Συμμετέχουν οι:
- Γιώργος Μωραΐτης, Country Manager, Dynargie
- Παναγιώτης Μόρφης, Managing Partner, Dynargie
- Κατερίνα Καραγιάννη, Director, UXlab
- Anthony Kyriazis, Director of Creative Services,Tribal Worldwide Athens
- Στέλιος Ηλιάδης, Senior Director Δικτύου Κρήτης, Πελοποννήσου & Νήσων Αιγαίου, Τράπεζα Πειραιώς
- Άνθιμος Δημητριάδης, Πρόεδρος και Διευθύνων Σύμβουλος Resoul Group
15:30 – 15:45
Coffee Break
15:45 – 17:15 Session 4: Design-Led Innovation within Organizations
"Employee-Driven Innovation as a means to Implement Design Thinking"
Eric Soderquist, Associate Professor of Innovation and Knowledge Management, Οικονομικό Πανεπιστήμιο Αθηνών
"Making human centred design relevant to your organization"
Niharika Hariharan, Design Director, McKinsey & Company Digital Labs
"Designing Innovative Services in the Era of Cognitive Computing"
Peter Fossick, Service Design Programme Director, IBM
Q&A με τον Eric, την Niharika και τον Peter
17:15 – 18:00 Session 5: The Future of Design
Concluding keynote
"What role could design play in the future of innovation?"
Anish Joshi, Head of Design, Deloitte UK
Q&A με τον Anish
18:00
Λήξη Συνεδρίου
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