Σάββατο, 24 Οκτωβρίου 2020

17/10: Conference Αμφιθέατρο OTEAcademy
18/10: Workshop 09:30 -13:30Αμφιθέατρο OTEAcademy

To πρόγραμμα του συνεδρίου

Τρίτη, 17 Οκτωβρίου 2017

08:30 - 09:30

Καφές – Εγγραφές

09:30 – 09:40

Εισαγωγή

09:40 – 11:00 Session 1: The Role of Design in Business
Opening keynote

"Driven Innovation: the emperor’s new clothes or a fundamental business shift"

Iain Aitchison, Consultant, Educator and Strategic Advisor on Design and Innovation Management

"How to Win by Design: 10 Lessons from the Frontlines"

Surya Vanka, Director of User Experience, Microsoft

Q&A με τον Iain και τον Surya

11:00 – 11:30

Coffee Break

11:30 – 13:15 Session 2: The Agency Perspective

"The Truth about 'Empathy' in Design, and how it can help Innovate"

Linn Vizard, Senior Associate, Service Design, Bridgeable

"Brand Experience is what counts, it's what's remembered"

Oli Shaw, Creative Direction & Strategy, Designit

"Making Innovation a Reality – a practical approach to driving results"

Dom Graveson, Managing Consultant, EY Seren

Q&A με την Linn, τον Oli και τον Dom

13:15 – 14:00

Lunch Break

14:00 – 15:30 Session 3: The Greek Market

"Design Thinking in Practice: The Greek Experience"

  • Γιώργος Μωραΐτης, Country Manager, Dynargie
  • Παναγιώτης Μόρφης, Managing Partner, Dynargie
  • "From Design Thinking to Design Doing"

    Κατερίνα Καραγιάννη, Director, UXlab

    "Inside out, UX in digital products"

    Anthony Kyriazis, Creative Services Director,Tribal Worldwide Athens

    "Creating Customer – Centricity via innovation – Sharing Practices & Learnings"

    • Γιώργος Κατσουράνης, Διευθύνων Σύμβουλος, Κέντρο Βιώσιμης Επιχειρηματικότητας Εξέλιξη, Όμιλος Τράπεζας Πειραιώς
    • Σοφία Ρηγοπούλου, Project Manager, Καταθετικά & Επενδυτικά Προϊόντα, Τράπεζα Πειραιώς
    Panel Discussion

    "Applying Design Thinking to your Business: Challenges & Learnings"

    Συμμετέχουν οι:

    • Γιώργος Μωραΐτης, Country Manager, Dynargie
    • Παναγιώτης Μόρφης, Managing Partner, Dynargie
    • Κατερίνα Καραγιάννη, Director, UXlab
    • Anthony Kyriazis, Director of Creative Services,Tribal Worldwide Athens
    • Στέλιος Ηλιάδης, Senior Director Δικτύου Κρήτης, Πελοποννήσου & Νήσων Αιγαίου, Τράπεζα Πειραιώς
    • Άνθιμος Δημητριάδης, Πρόεδρος και Διευθύνων Σύμβουλος Resoul Group
    15:30 – 15:45

    Coffee Break

    15:45 – 17:15 Session 4: Design-Led Innovation within Organizations

    "Employee-Driven Innovation as a means to Implement Design Thinking"

    Eric Soderquist, Associate Professor of Innovation and Knowledge Management, Οικονομικό Πανεπιστήμιο Αθηνών

    "Making human centred design relevant to your organization"

    Niharika Hariharan, Design Director, McKinsey & Company Digital Labs

    "Designing Innovative Services in the Era of Cognitive Computing"

    Peter Fossick, Service Design Programme Director, IBM

    Q&A με τον Eric, την Niharika και τον Peter

    17:15 – 18:00 Session 5: The Future of Design
    Concluding keynote

    "What role could design play in the future of innovation?"

    Anish Joshi, Head of Design, Deloitte UK

    Q&A με τον Anish

    18:00

    Λήξη Συνεδρίου

    • ΧΟΡΗΓΟΙ
    • ΧΟΡΗΓΟΣ ΦΙΛΟΞΕΝΙΑΣ
    • ΧΟΡΗΓΟΣ CATERING
    • CONFERENCE EXPERIENCE SPONSOR

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